Marc Anthony signs $160 million touring deal, the largest in history for a Latin Artist
Cardenas Marketing Network and Magnus Talent Agency developed the unprecedented Multi-Year agreement
The Partnership Creates an Innovative Platform for the Artist, Fans and Brands
May 15, 2018 New York, NY — Cárdenas Marketing Network (CMN) and Magnus Talent Agency (MTA) confirmed today that global chart-topping recording artist, award winning songwriter and music impresario MARC ANTHONY has entered into a historic touring arrangement with the world largest producer of Latin music concerts and sporting events, CMN.
On the over $160 million multi-year deal, CMN will serve as Anthony‘s exclusive concert promoter throughout North America, Central America, South America and the Caribbean encompassing several touring cycles. In Europe, CMN and MTA will copromote concerts with CMN exclusively representing the Artist’s live performances.
Marc Anthony sets a new precedent in the live entertainment industry with this new agreement, receiving the highest compensation ever for a Latin artist, as well as one of the most lucrative deals in recent times for an artist performing in any language. With a working relationship that extends over 30 years, this novel agreement will drive memorable experiences for the next generation of live music fans experience, while strengthening Anthony’s worldwide brand through a variety of innovative sponsorships and strategic marketing campaigns in the United States and Latin America. Marc Anthony’s past tours have consistently been included in the top grossing lists of music industry leading publications(i.e. POLLSTAR and Billboard), where he is often the only Latin music artist ranked among other global pop, rock and country music stars.
“Our unprecedented partnership with Marc unites an iconic musical treasure with the world’s top multicultural live entertainment and branding resources to drive innovation on a global basis,” stated Henry Cárdenas, President of CMN. “The road to success begins with music fans. And this agreement provides a true entrepreneurial springboard for us to collaborate with Marc and the world’s leading brands to create authentic, engaging and entertaining live content. These programs will not only enhance brand loyalty but will also deepen the relationship with fans even further.”
«Henry and I started in this industry 30 years ago. Always with an eye on changing the status quo.» commented Anthony. «He and his team represent absolute quality and efficiency, with an eye on innovative approaches to the touring experience. If back when we started they would have told me that a monumental moment such as this was to come … I wouldn’t have been surprised. It’s a proud moment and a true testament of things to come.»
Michel Vega, CEO of MTA commented: “We are thrilled to have reached this historic agreement with CMN on behalf of our flagship client Marc Anthony. It’s proof positive of his iconic status and confirms his position at the pinnacle of the live entertainment world. CMN has been an integral part of his career development and this was a natural evolution of a longstanding relationship.”
Marc Anthony was represented by Berkeley Reinhold, Esq. CMN was represented by Ryan T. Schultz of Fox Swibel Levin & Carrol, LLP.
About Marc Anthony
Marc Anthony is one of the most influential artists of his time and a true ambassador of Latin music and culture. He has received countless gold and platinum certifications from the Recording Industry Association of America (RIAA) and has been credited with over 30 Billboard chart hits and over 4.7 Billion views on YouTube. His latest album, Marc Anthony 3.0, released July 23, 2013, has received an American Music Award; a GRAMMY® Award nomination; five Premios Lo Nuestro; two Premios Juventud; ten Billboard Latin Music Awards; three Billboard Awards; and a special recognition from the Univision television network.
Anthony has also established a highly credible acting résumé. Besides his music and acting accomplishments, in 2012, the six-time GRAMMY® and Latin GRAMMY® Award winner launched the Maestro Cares Foundation, hosting a series of fundraisers throughout the year to benefit the non-profit organization and build orphanages in Latin America. He also has his own clothing and accessories line for Kohl’s, and he is a minority owner of The Miami Dolphins. His new entertainment venture Magnus Media based in Miami, is a diversified entertainment company focused on developing new ventures that bridge content creation and commerce. On November 16th Marc received the prestigious “Person of the Year”honors from the Latin Academy of Recording Arts and Sciences.
About Cardenas Marketing Network
Headquartered in Chicago, Illinois, Cárdenas Marketing Network, Inc. (CMN) is the largest producer of Latin music genre events in the U.S., and a leading multicultural experiential marketing agency with over 2,800 activations annually. CMN has been connecting brands with their consumers through shareable passion points of music, sports, and cultural pride, offering full integration with digital marketing and advertising for all projects and activations. CMN works with a variety of industries, global organizations and emerging businesses, helping them grow and guiding them to become culturally relevant with Hispanic consumers. CMN has been named one of Advertising Age’s, “Largest U.S. Hispanic Agencies,” Crain’s “Chicago’s Largest Minority-Owned Firms,” and has been awarded “Best Event/Consumer Engagement Campaign of the year” by Billboard Latin Music Marketing Awards. For more information,
visit www.cmnevents.com.
About Magnus Talent Agency
Magnus Talent Agency (MTA) is the booking agency of Magnus Media, founded by international music icon Marc Anthony and veteran talent agent Michel Vega in April 2015. Magnus Media includes operating divisions handling artist and athlete management, music publishing, digital and video content creation, a music label, a talent agency, and an entertainment-centric marketing practice focused on leveraging the power of top Latino content creators worldwide. Magnus represents a roster of artists and athletes that includes Latin music superstars Marc Anthony, urban music stars Gente de Zona and Nacho, recording artist Fonseca, radio personalities Enrique Santos and Alex Sensation, and over 60 professional baseball players including New York Yankees pitcher Aroldis Chapman and catcher Gary Sanchez among others. In September of 2017, Marc Anthony and Magnus created the alliance of artists and athletes Somos Una Voz, to help provide humanitarian relief to areas affected by natural disasters throughout the southern United States, Mexico, Puerto Rico and other affected areas in the Caribbean. www.magnusmedia.com
Press contacts:
For Marc Anthony and Magnus – Blanca Lassalle – [email protected]
For CMN – Irma Bueno – [email protected]